Brand partnerships to accelerate growth

A strategy to grow sustainably

We partner with globally recognized brands, to increase traction in new product markets. Through brand partnerships, we're able to have accelerated growth, with optimized marketing costs.

If you’ve been in the market for consumer electronics such as baby monitors, air purifiers or smartwatches, you might have heard of our best-in-class product offerings.

Motorola is an American consumer electronics and telecommunications company owned by Chinese technology firm Lenovo. The company primarily manufactures smartphones and other mobile devices running the Android operating system developed by Google. We partner with Motorola and signed the brand license for global rights on Wearables and launched our first product, Moto 360 in Q4 of 2019. We work directly with the Motorola Brand Licensing Team, their program seeks to leverage the power of their iconic brand by teaming with dynamic companies who can provide unique, high-quality products that enrich consumer’s lives.

Moto360
Product feature: MOTO 360 SMARTWATCH
ProductLoop showed us that durability, design and battery were the top 3 mentioned and most influential negative complaints in the smartwatch category.

The Moto 360 features a premium SUS 316 stainless steel curved case. Complete with high-end finishings, brushed steel grey and rose gold, and sandblasted phantom black, with added PVD/DLC coating for increased scratch-protection. It features a rotating crown and a customizable action button to mimic the haptic experience of a classic luxury timepiece.

  • Premium Build Quality
  • Market Leading Design
  • All-day Battery

Kodak is an American technology company that produces camera-related products with its historic basis on photography. Kodak provides packaging, functional printing, graphic communications and professional services for businesses around the world. We partner with Kodak and signed the brand license for global rights for all Kodak IoT products.

Kodak smart home
Product feature: KODAK SMART HOME LONG RANGE BABY MONITOR
ProductLoop analysis identified range and connectivity were mentioned in 52% of negative reviews for Baby products.

We have developed in partnership with the leading baby manufacturer the only retail ready product with pre-paired range extender. The baby products offer the longest range available from any HQ video monitoring product available today. The Kodak Long Range Baby Monitors range is an award-winning collection of 6 unique baby monitoring solutions built on real-world insights from parents across the world.

  • Longest range guaranteed
eBuyNow AP
Product feature: KODAK SMART HOME AIR PURIFIERS
ProductLoop helped identify that cost for upkeep and noise were the two largest complaints in the category.

We have developed the most powerful yet quiet air purifier that does not require replaceable filters and kills 99.99% of airbourne viruses and bacteria. With reusable filters, Kodak provides an environmentally-friendly solution to air purification without costly replacement filters. Clean air may have become a commodity, it’s now available as a one-time investment. Includes a patented disruptive filtering technology called Electrostatic Airborne Substance Elimination. Works with virtually zero filter maintenance, no replacement filter costs, substantially reduced noise with 4 times more circulation power than competing air purifiers available today.

  • Kills 99.99% of airborne viruses and bacteria with one reusable LIFETIME filter.
  • Launching Q2 2020

Google is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware. We partner with Google and include the latest Wear OS in our Moto 360 smartwatch. Wear OS is a version of Google's Android operating system designed for smartwatches and other wearables. Wear OS integrates Google Assistant technology and mobile notifications into a smartwatch form factor.

Qualcomm is an American multinational semiconductor and telecommunications equipment company that designs and markets wireless telecommunications products and services. We partner with Qualcomm to include the latest Qualcomm® Snapdragon™ Wear 3100 Platform in our Moto 360 smartwatch. Qualcomm® Snapdragon Wear™ 3100 is their next generation smartwatch platform based on a new ultra-low power hierarchical system architecture. Their leadership in high-performance processor, highly efficient integrated DSP, and the new ultra-low power co-processor made them the perfect partner to deliver our product.

Compal is a Taiwanese original design manufacturer (ODM), handling the production of notebook computers, monitors, tablet, televisions and smartwatches for a variety of clients around the world. From Smartwatches to health trackers to Smart Clothing, Compal are designing and manufacturing the next generation of wearable technologies. We partner with Compal to manufacture our Moto 360 smartwatch. Their state-of-the-art production practices have been refined for over 30 years. Products are meticulously tested at every stage of the production process to ensure compliance to the most rigorous quality standards making them the perfect partner to deliver our product.

Future plans
Future Plans
Diversification for long term growth

With 3 data driven product categories already under our belt, we have leveraged sophisticated market intelligence to identify the most promising consumer electronic categories, drilling down to the precise product gaps that can be fulfilled to gain the greatest business and value-creation traction.

We are strategists before builders; constantly monitoring and assessing a large number of category markets, waiting for the right conditions to enter and dominate. We have already begun groundwork to enter 2 new categories in the next year; Stay tuned for updates!

  • Targetting Categories with measurable gaps
  • Partnering with brands with high brand permission for the category
  • Using proprietary data to drive all key decisions
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